September 16, 2020

Wed, 9/16 10:22AM 11:09

Hey guys, how you doing today? Thanks again for joining the broadcast that, once again today

still trying to figure out what we got working out some bugs over here. Something doesn't seem to

be working right on my system, but we're gonna go anyway. And you know, we'll see how that

gets worked out. Anyway, thanks for joining us again today on digital Zen. Scott Goldman. And I

want to talk with you a little bit about some things today we we ended the broadcast yesterday

because we were having some problems and one of these days. Hopefully in the next couple of

weeks, we'll get all the bugs worked out over here, and it'll be broadcasting Well, with any luck

today, we've got a little less blurry screen than we did last couple days. And hopefully we'll be

able to keep it that way. So yesterday, I started to tell you a little bit about some of my

background, which I'm not going to go as much into today, although I probably will again in the

future. But I want to talk with you a little bit about content and digital content. Hence the name

digital Zen and I've been in content creation. For quite a number of years, probably since the early

80s, where I started off with a music production background. did a lot of music in, in in Miami,

Florida was a recording studio engineer in a few different studios produced a lot of different

things, produced a bunch of music. Some you may have heard a lot you may not have heard was

been when I was involved with that industry for quite some time went out to Denver, Colorado,

got involved with with video production. And since around 2010, or a little earlier, my best friend

Mark Sirota who's a pretty famous photographer, very well known stuff on Sports Illustrated

covers USA Today, tons of magazines, probably everything major. We started video production

company. Hmm. And it was pretty interesting because I started to learn a lot about content

creation back then, and I started to learn a couple of really key things where it would come to the

importance of Audio the proper way to frame the things people were generally looking for. And I

really started to understand mainstream editing. For a little while, I started to work at ion

television. And I was doing a bunch of doing a lot of the promos for a lot of their hit shows,

Criminal Minds and house without a trace, and some other stuff like that. And it really taught me

a lot about content creation, because in that role, I had 30 seconds to capture a viewers attention

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and get them to tune into one of the television shows that I was promoting. I didn't even have to

use the storyline of the show. But I could use the content of the show to create a new storyline.

And that taught me a lot It taught me that you can really do just about anything with the content

that you have. You can repurpose it, you can recreate it you can create all kinds of messaging and

that really carried over all the way till today, because a lot of people get caught up in, they can't

make great content or they think they can't great make great content or they can't find great

content and they can't put stuff together to try to promote what it is that they're doing. And

whether you use photography, whether you use videography whether you use any other form of

content creation or content. If you understand the basics and you understand what images

people want to see and what makes a good image, you can really go a long way towards towards

driving people to the pages and towards your sales content and towards whatever other kind of

stuff that you want them to to view. I'm involved in a project right now also under the Zen moniker

Zen Digital's it's called inaction, where Mark and I try to coach and teach and work with people

on creating content on creating digital content on creating video content, photography content.

And really we even get into some of the video editing, which people tend to shy away from simply

because of fear about entering that world. And if you really think about it, if you really get

involved with it, all of that stuff comes from your mind. Okay? People really think it's the tools but

it's not even mark will tell you, if you understand the basics of composition and you understand

what makes an image good, what makes people like an image. Whether it's rule of thirds, or,

excuse me, got a tickle here today, we're working with leading lines or, or any other type of If you

learn the basics of composition, and you take that to your photography, you'll start making better

images and the same holds true to video. And the same holds true to editing. Once you

understand and once you start to realize about how to think like an editor, the tools that you're

losing using become real irrelevant. You can, you can produce stuff and make stuff on just about

anything. There's a really good, simple program called create creates like a, I don't know, $130

program. But you can do all the basics of things that you that you want to do, especially if you're,

unless maybe you're doing television, but even then. So I bring this up because we recently

launched a course and sometime in the next couple of weeks, I'm going to give some free access

to, to some of these courses that I'm involved with. That will teach you how to take better

pictures, shoot better video, begin the stages of your editing, and basically create content. You

know, I'm not that long ago. I was a new father, trying to switch careers and trying to redesign my

life you know, trying to redesign my life. In a way that would allow me to spend more time with

my family, while at the same time making the money that I needed on a consistent basis. And as

a you know, as a little bit of an older person, you know, it's kind of the teach an old dog new tricks

syndrome. Here I was an old school guy trying to understand and move forward in a digital world.

But I realized a key essential is never give up on your self, never give up on your mind. Never give

up on going after what it is. You decide that you want life. And as luck would have it, or

coincidence would have it. One night I was watching television show. And I saw commercial for a

guy. And then maybe a week later, I was watching YouTube and I saw the same guy Russell talking

about how websites were dead. How funnels were the way of the future, and all kinds of

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interesting things. And I kind of took it in in an interesting way. Because the old school side of me

was always interested in developing a new website, a cool new website and putting your galleries

on your website and showing all of your stuff. What I realized from watching Russell's YouTube

videos especially, was that websites are just a promotional tool. They're not a selling tool. Very few

people anymore, get their business from websites. And when you're trying to make money,

getting businesses really what you're interested in doing. So I started to look into some programs

and I started to develop some some things and I really started to learn everything that I could

about those funnels. And pretty soon I was making money again. But what I realized is I was still

spending a lot of time away from my family. So it really only captured part of what I was Part of

what I was looking for. So what I ended up doing is I ended up looking into a few more things and

found a really good direction to go. And I developed a pretty cool program. The program that I

developed was called the funnel newbie starter kit. Even that I'm going to give away here and

sometime in the next few days, I'm going to give away a free free membership to it. It's a really

cool site. It teaches you how to teaches you about funnels and teaches you about traffic, getting

traffic to your funnels, being, you know, one of the key ingredients of a successful funnel teaches

you a bunch of stuff like that. So I had created a cool course I had created a cool delivery

platform, I guess. And like I said it was turning a profit. But what I wanted to really start to do is

help other people in the way that it was working for me. And then coincidentally yet again, I saw

this guy Russell actually is Russell Brunson, the creator of clickfunnels talking about a program he

had created, called the one funnel away challenge. And it's not that he created the program, he

just he had created Click Funnels, but he put together this program to try to help people learn

how to use clickfunnels effectively. And it's even more than trying to learn how to use Click

Funnels effectively, it really kind of teaches people the whole sales cycle. So when I really looked

at what I was doing, what I was really trying to do is I was trying to help people and that's why I've

put together my course and my materials. But I realized that Russell's course is a much more

streamlined version of what I was trying to do. Not only is it more streamlined, it's much more

complete. So what I decided to do is I'm going to start to or I thought to myself, I instead of giving

mine out, why don't I give this out because this is like the major step from my minor step. You

know, I thought mine was a major step, but then I watched this other program and I was like wow

That's a really takes it to a whole new level. So what I'm going to do here sometime in the next

few weeks is I'm going to talk about the program I created. I'm going to talk about the one funnel

away challenge as well. I'll give you a little bit more stories about my past are some very

interesting stuff having to do with content creation, television shows, movies, stuff that I worked

on, etc. Right now we're still trying to get the bugs worked out of this channel. So I know if you've

been watching us at all, I apologize. Some days that thing is blurry. Some days, it glitches, I'm kind

of repeating myself on some certain things right now, because I'm just testing the technicals of

the system rather than worrying so much about what I'm delivering his content. Once we get it

down, and once we get it, really working the way we want it to. Then I'll start delivering you guys

some really valuable and interesting content. Hope you stick around. I thank you for coming back

and, you know, bearing with us through these challenging beginning times, you have a great day.

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Live your life with gratitude. Dude and we'll see you tomorrow.

September 16, 2020