September 10, 2020

Thu, 9/10 10:46AM 9:01

Hey guys, welcome back to the podcast today, digital Zen. Hopefully, this is working now I

had some problems earlier today trying to broadcast. Just looking around here, make

sure everything looks like it is working. So hopefully it is, but and hopefully you're getting

it. Anyway, if you're returning I want to say thank you for returning if it's your first time

here, I appreciate you joining very much. This podcasts going to be about a whole bunch

of different things. today. I started with a graphic before but it wasn't really working. And

my question was, where's your money hiding? You know, I think a lot of digital marketers

asset same question because from time to time we do a whole bunch of different things

and try to throw a lot of stuff against the wall and so Have a stick some of it doesn't. And I

think for most people it more often doesn't than it actually does. I mean, I know a couple

years back I started the whole digital marketing thing I got involved with some East stores

and learn learn some cool stuff from some people, but I think that at the time, for me, at

least I got involved sort of at the time that the websites were dying, you know, and sunk a

whole bunch of money into some stuff and you know, it just didn't fly I mean, they hobbled

along they made some money I won't lie it made a little they cost me more than they

made and and it kind of went on like that for a while I'd have a good month and and you

know, sales with poor in I'd hit one good ad and and they'd continue and I'd get all excited

and then I'd have a few months go by of just feeding it all back and then some. You know,

my wife was starting to get really bothered by the whole thing because my mom, I mean,

my wife didn't really have a Real entrepreneurial background like I do. And and it was

always the same, you know, I think I think he could probably understand it, you know,

when's this thing gonna work? Are we gonna? Are we gonna actually make some money

out of this? You know, can't Can we go back and get a regular job? I know you've got a

video production background, what about going back into video full time? And, you know,

September 10, 2020 Page 1 of 3 Transcribed by https://otter.ai

I was kind of toying around with that stuff. And, and, you know, all that stuff starts working

on your brain, you know, in the background, you're thinking to yourself, Oh, come on, you

know, you got to believe you got to just keep giving me that positive stuff and got to

present to her like, Hey, you know, everything is good. You know, I got this, you know,

we're rocking and rolling, you know, but at some point, in any venture, you got to take a

look around and say, Hey, this is a non starter, it's not going anywhere, and it's not going

anywhere fast sometimes. So, you know, I went out from, from being involved in the E

stores, I started to look at funnels a little bit. And, and, you know, and I could see I actually

looked at some of Russell Brunson stuff, maybe in 20 17 I could see Click Funnels, but then

there's a million other people trying to do the same kind of thing. You know, when you find

these people who are selling funnels that are already made, they're done for you funnels,

they're, that they already have a product and, you know, they've got all this big pitch, you

know, and, you know, so some sometimes you buy some stuff, or at least I did, you know, I

don't know about yourself, you buy something from somebody, and, you know, it should

take off, all you got to do is, is put it up and, you know, blah, blah, blah. But none of that

stuff usually works. The only one who really tends to make money is the guy who sold it to

you, you know, so, so I delved a little deeper and started to do a little process and then

and then a good buddy of mine told me about this FFA challenge. It's one funnel away

challenge, you know, but but Russell Brunson put together and so I kind of got involved in

that and I really, it changed some things for me, you know, it changed the way I looked at

some things. The challenges are real good. Way to learn, it's a way to understand what's

going on from a funnel.

04:07

Building perspective, but even there, you know that it's not that they talk so much about

funnel building, it's it's really all the mentality behind it. It's the sales mentality. It's the, it's

the ability to understand the process to go from your offer to go from, you know, to

understand the offers that you're making, to understand the stories that you're telling and

to and to really get that process. It's a great program. And I advocate that very well. I

know in yesterday's a podcast, I was telling you a little bit about my background and

some of the stuff I was involved in and I kind of made a promise that I would talk about an

older my first short film that I made and what ended up happening with that. And that

was pretty cool deal. The first film I made, my partner was fantastic. It is a fantastic

photographer, videographer in my video company. Best For over 30 years, and we

decided to do a, and we decided to do a film. And we hadn't I'd never done anything like

that before I come from an editing background, and a music background. So we went out

and we shot this really cool short film, it was real avant garde and, and all this stuff. And

really fantastic. colorization really cool script a little on the Edgy side for some people,

but, but really not. You know, I'll tell you another story tomorrow about how I'm you know

September 10, 2020 Page 2 of 3 Transcribed by https://otter.ai

how I met a hero of mine musically who contributed the music to the film. But anyway, the

film did nothing, you know. And I sat back and I looked at it for a little bit. And all of a

sudden a thought came to me and that thought was, how do I repackage something great

that we did, and put it into an audience that I knew who would appreciate it. so happened

to be looking at this website called without a box.com. And it's for filmmakers. It talks

about all kinds of film festivals and I saw a Film Noir festival was coming up in a couple of

months. And I'd never done anything Film Noir. But I really wanted to play around with

some color and all that stuff. So I did a new edit of this film. And I did a film noir styled

edit, but not really, you know, it was kind of Filmora went really black and white with

richness and all this stuff and it took some cool colorization I use the reds. Red is pretty

much the only color in my film. I had a beautiful girl that was the star of the film. And she

had red hair, red lipstick, and there was one symbolic Apple that was at the beginning in

the end of the film, and that was red. Obviously it's an apple. Those were the only things

that had color in the film. Anyway, I put that film out and I submitted it to the to the

festival. And at the end of the day, we won the festival. One Best Director, one best film,

and my actress, one Best Actress. I taught me a really, really bad valuable lesson. And the

lesson that it taught me was, if you speak to the market, in the language they want to

hear, that's really the important part of things. So I basically took what I had already had

repackaged it, and put it together, specifically for the market, in a film noir, film noir style.

And it was a really, really valuable lesson for me. So I take that lesson, and I fast forward

to digital marketing. And I think that and all kinds of content creation, and all kinds of

marketing and all of that. I think the direction that you take things is super important. So

at the beginning of this, I titled this, where is your money hiding? And I think that your

money is hiding behind the false ideas that we think about the market that we're going

into. So fast forward to where I am today, and I'm going to keep you guys a prize of this as

it goes as it goes forward. So I'm involved in this and Russell's challenge. And I've really

learned a bunch of things. And I think going forward, I'll be able to show a little bit more

and more how this whole process develops. And who knows even my wife will get on

board and be happy about the whole process this time around. Anyway, I know today's

podcast is short. I kind of jumped on before I really knew what I was going to say. So I'm

sort of just like winging it. I got my son in the back over there. He's in school and I got to

go help him out today because he's at home schooling and with all this COVID-19 and all

that stuff. So anyway, if you tune in tomorrow, I'll give you an update on on the whole

funnel process and where I'm at and I'll kind of elaborate on that a little bit more. But in

the meanwhile I really appreciate appreciate you joining subscribe to the podcast if you

can. And tomorrow I'll show you real cool bonus thing as well. Have a great day guys.

September 10, 2020